Harshita is a Content Marketing Specialist at G2. She holds a Master’s degree in Biotechnology and has worked in the sales and marketing sector for food tech and travel startups. Currently, she specializes in writing content for the ERP persona, covering topics like energy management, IP management, process ERP, and vendor management. In her free time, she can be found snuggled up with her pets, writing poetry, or in the middle of a Netflix binge.
Application Performance Management (APM)
I’m no stranger to applications crashing, freezing, or throwing errors at the worst possible times....
Financial clarity is one of the strongest advantages a company can have.
I’ve never had to build a shift schedule, approve PTO, or chase someone down because they forgot to...
If there's one thing working in marketing has taught me, it's that keeping existing customers...
As a marketer, I’ve come to realize that no amount of clever branding can outweigh a bad online...
I’ve always believed chaos is just a sign of a missing system.
I don’t pull lead lists, but I know when they’re broken.
Here’s the thing most blog posts won’t say: a lot of “top-rated” social media management tools are...
Let’s be real—no one gets into marketing thinking about contracts. I sure didn’t. But after years...